The first commercial on open television is something truly remarkable. And the "FGTS Completão" campaign by BV Bank was one of those that left an unforgettable mark! Not just because of months of meticulous planning, countless meetings, thousands of unfolded pieces, and the inevitable challenges and surprises. But beyond all that, it was my first time creating and organizing an advertising campaign (and, to top it off, broadcast nationwide!!!).

There were countless meetings to align ideas, chats to create the perfect script, meetings with production companies, meticulous adjustments to the storyboard, not to mention versions and more versions of our single (written by me, the copywriter, and our creative director). All seasoned with sweat and, of course, a lot of happiness!

Oh, and I can't forget the special touch: the joy of working with the singer Mumuzinho, a notable figure in Brazilian television and beloved by our audience. This was the first campaign entirely carried out by the talented in-house team of BV Bank, opening doors to even more projects. "Com BV eu sou feliz!"