The Oseec (Social Organization for the Encouragement of Education and Culture) is a social entity dedicated to promoting education and culture among children in Brazilian favelas, aiming to ensure they have more life opportunities.

In 2017, the NGO partnered with Cruzeiro do Sul University, lending its brand to an interdisciplinary project developed by the Advertising and Marketing class. The project involved the creation of a new brand and the complete planning of communication and promotion for the NGO's projects.